Myself & My Beautiful Niece


All-round marketer and business manager with solid grounding in finance and marketing thanks to General Electric & SMU as an Alma Mater. Entrepreneur with a successful track record in digital and data-driven marketing. Deep knowledge and widespread network in the digital marketing services industry and internet based software.

He was the Strategy Director of and Business Director of sgCarMart Connect which was sold to SPH for 60 million. He also served as a board of director at Conversion Hub Holdings.

Principal Consultant for clients including SingTel, Mindef, Philips, Prime Minister Office, Housing Development Board (HDB), MIT-SMART, Bayer HealthCare, Singapore Management University (SMU), National University of Singapore (NUS), National Heritage Board and many others.

He is also the digital advisor to DMAS (Direct Marketing Association Singapore) and Director of SgCarMart Connect and Conversion Hub Marketing. A mentor at Angel Gates Advisory and a Judge of the 8th Annual Davey Awards.

He was ranked Top 5 in Asia Pacific PR of the Year 2006 (Weber Shandwick) and has also received ministerial mention on top of being featured in Business Times, Straits Times, Today and Lian He Zao Bao for various achievements.

Joel graduated with a Magna cum Laude in Business Management. He started his career in the World’s most admired company – General Electric as one of the 11 selected in South East Asia for its prestigious FMP Leadership Program.

Specialties: Digital Strategy, Strategic Review, Crowdsourcing, Focus Group Studies, Usability Testing , M&A


  • Present2016

    Strategy & Operations Director

    Conversion Hub Holdings

  • 20162012

    Strategy Director


  • 20132011

    Business Director

    sgCarMart Connect

  • 20132012

    Non-Executive Director

    Conversion Hub Marketing

  • 20102008


    Conversion Hub Holdings

  • 20072007

    General Electric FMP Program

    General Electric


  • Exchange Programme 2008

    SMU – HSG Asia Management Programme

    University of St Gallen

  • Business Management, Finance 2007

    B.A - Magna Cum Laude

    Singapore Management University

Honors, Awards and Grants

  • 2010
    Awarded 55K i.JAM Grant by Media Development Authority of Singapore
    The IDM Jump-start and Mentor (i.JAM) programme aims to drive innovation and entrepreneurship by creating in Singapore a capacity for continuous and self-sustaining grassroots innovation.
  • 2009
    Shell Livewire Awards -Merit Award Winner
    The Shell LiveWIRE Awards aims to reward and raise the profile of outstanding young entrepreneurs in Singapore.
  • 2009
    Awarded Creative Talent Grant Singapore MICA
    Awarded 20k Grant by Creative Community Singapore (CCS), a MICA initiative, under its Creative Talent Fund.
  • 2009
    One of the 11 selected in South East Asia for General Electric prestigious FMP Leadership Program.
    General Electric’s Financial Management Program (FMP) is widely considered to be the premier program of its kind.
  • 2006
    Weber Shandwick PR of the Year 2006 – Top 5 Finalists in Asia Pacific
    The Asia Pacific PR Awards honour the very best that the region has to offer. The spotlight shines on campaigns and research that define cutting-edge work to the communicators and agencies that act as ambassadors for an increasingly buoyant industr
  • 2006
    Asia's First Undergraduate to head a Banking Business Centre
    Oversea-Chinese Banking Corporation Limited (“OCBC Bank”) and the Singapore Management University (“SMU”) today officially launch the SMU-OCBC Business Programme that gives students the opportunity to gain practical experience by managing actual business initiatives.
  • 2005
    SMU Student Disciplinary Council Member
    Appointed by Provost to SMU Student Disciplinary Council
  • 2007
    Magna Cum Laude - Bachelor of Business
    Academic Award by Singapore Management University
  • 2003
    Dean’s List 2003 - 2005
    Placed on the Dean’s List for Academic Years 2003 - 2005. Awarded by Singapore Management University
  • 2001
    Best Trainee Auto Tech II Course
    Best Trainee Auto Tech II Course. Awarded by Singapore Armed Forces during National Service.