
Joel regularly contributes as author and co-author in magazines related to marketing, branding and technology. His major areas of interests include Digital Strategy, Strategic Review, Web Usability, Social Media, M&A and Business Synergy.
With the changing technological landscape and mobile devices becoming more pervasive and ubiquitous, businesses are finding that consumers are interacting with their brands in more ways than before.
Singapore has a very high smart phone penetration rate of 87%[1], and the way consumers are embracing mobile and mobile-related technologies mean that businesses will find that the traditional methods of building brand loyalty may not be as effective anymore.
Abstract
From airlines to yogurt manufacturers and luxury brands, companies spend billions of dollars on branding each year – all with the aim of carving a distinct identity for themselves. This remains an uphill task for many Singapore brands, according to the Reader’s Digest Trusted Brands Survey 2012. Only 27 per cent of Singaporeans say that they are likely to purchase a local brand, way below the average of 47 per cent in Asia. The survey interviewed 1,000 respondents from Singapore.[1]
[1] http://www.spring.gov.sg/NewsEvents/ITN/Pages/Giving-local-brands-a-fresh-fillip-20120619.aspx#.Uf4RijkqY20
With a massive mobile penetration rate of 148.9%[1], Singapore has more mobile phones than people and one of the world’s highest mobile penetration rates.
Inspiring your customers to step in, purchase one extra item, make pricier selections, or impulsively fill their shopping cart with another item at checkout time could come down to a business’s mobile app.
[1] IDA Statistics Release for Jan-Jun 2012.
http://www.ida.gov.sg/Publications/20120402113400.aspx [Accessed April 2012]
With a massive mobile penetration rate of 148.9%[1], Singapore has more mobile phones than people and one of the world’s highest mobile penetration rates.
Inspiring your customers to step in, purchase one extra item, make pricier selections, or impulsively fill their shopping cart with another item at checkout time could come down to a business’s mobile app.
[1] IDA Statistics Release for Jan-Jun 2012.
http://www.ida.gov.sg/Publications/20120402113400.aspx [Accessed April 2012]